Creating a Digital Universe for a Vibrant Brand



In this Morgenbooster digital designers, Stina Nordquist and Hjørdis Thorborg, will share their experiences from the process of designing a new brand site to supporting HAY’s strong and progressive brand.

One clear goal for the new has been to build on the unique brand DNA while creating an inspiring and flexible universe for unfolding rich stories behind each product. At the same time the goal has been to create coherence between the experience in the physical shops and the digital platform.

Forbes wrote: “Their website is worth looking at prior to a visit - the photo shoots and animations they have created are almost as beautiful as visiting the store itself.” 

Come to this Morgenbooster and get insights on how to transform your brand into a rich and engaging digital experience. This Morgenbooster will be held in Danish. 


Stina Nordquist

Senior Designer


Hjørdis Thorborg

Brand Experience Designer


09:00 - 10:00


Wilders Plads 13A
København K København K

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