In this Morgenbooster, Jens Bjørn Koustrup Nielsen, CCO at 1508, and Hjørdis Thorborg, Brand Experience Director at 1508, addressed some of the fuss and buzz about purpose and innovation, and shared their own reflections on how you can drive impactful design- and innovation processes through a strong sense of purpose.

Based on known methods from Design Thinking and Brand Experience Strategy – and through selected cases – Jens Bjørn and Hjørdis will demonstrate how you can sharpen and activate your purpose, in order to position your brand, strengthen your innovative power, and create real value for your customers.