Club Matas

How do you redesign the largest customer loyalty program in Denmark?

Get in touch:
Dennis Bille Krogh
Client Technology Lead
+45 3134 3664
Products and ServicesCustomer Research & Insights


With roughly 1.5 million members, Club Matas is the largest customer loyalty club in Denmark. Together with Club Matas we wanted to redesign the reward program while accommodating the needs of both low and high tier members, and then shoehorn everything into an all new ambitious app.


Keeping customers engaged with Matas

Club Matas’ loyalty program had become bloated over time and the value it offered to members had diminished. The program and subsequently the mobile app needed a refresh on both iOS and Android. But how do you redesign a loyalty program that offers high tier customers enough value for their spending while keeping low tier customer engaged with the Matas brand?


From transactions to relationships

Club Matas’ strategy is to be recognized as the leading loyalty program in Denmark with clear value creation for both members, the market and Matas. Instead of a traditional pure earn-and-burn approach which many loyalty programs are built around, Club Matas wanted to offer more that just a transactional relationship. The focus became about the relationship with the customers - just as it is when engage with Matas employees instore.


A personalised app experience

Have you ever stepped into one of the newly revamped Matas Life stores? We wanted to envoke the same feeling of a personalized experience where inspiration, sensuality and personal advice are at the core. The app offers a quick and easy way to shop and re-shop your favorite brands while offering inspiration for what is next. A personalized feed provides offers and reminders on your upcomming rewards.

1.5 million

Denmark's largest customer club

150 screens

Design for both iOS and Android