Client
Sector
What we did
- Book and Media
- Brand Experience Design
- Core Narrative
- CVI
Drakonheart is a new kind of school, breaking away from conventional thinking and outdated boxes that limit how children are expected to learn.
Not a Brand. A Movement.
At Drakonheart, they aim to transform the way we understand how children learn the best. Based at the enchanting Sostrup Castle in Norddjurs, they invite children into a magical learning universe — where teaching may look different from the familiar, and where exploration and learning always begin with the individual.
Fantasy – Rooted in Real Life
Working within a universe that blends elements of fantasy and imagination with a strong connection to a physical place — and a powerful sense of storytelling — makes it essential to define clear guiding principles. These ensure coherence across diverse components and touchpoints, while preserving the distinctive sense of wonder at the heart of the Drakonheart ethos.
A Magical Experience for Everyone
We created a brand guide and visual universe that are both strong and fluid — modern in expression, yet deeply rooted in history, storytelling, and the enduring desire to make the world a better place.
It captures the essence of Drakonheart’s spirit: ever-evolving, imaginative, and purpose-driven. Infused with just the right touch of magic and wonder, it connects seamlessly across platforms, mediums, and audiences — inviting everyone to believe in something greater.