Fonden for Entreprenørskab

When Ideas Take Shape

Entrepreneurship is not a subject. It is a way of thinking, acting and engaging with the world. For Fonden for Entreprenørskab, the ambition is clear: every student in Denmark should encounter entrepreneurship during their education — and gain the confidence and skills to turn ideas into action.

As a national knowledge centre and a key partner to the Danish education system, Fonden for Entreprenørskab operates across institutions, age groups and disciplines. Their role is both strategic and practical: supporting leaders and educators while inspiring students to see opportunities and create change.

Our task was to help shape a brand experience and digital presence that could hold this complexity.

From Vision to Visual Language

At the heart of the collaboration was a need for clarity without simplification. Fonden for Entreprenørskab addresses a wide and diverse audience, from policymakers and educators to students across all educational levels. The visual identity needed to reflect this diversity while remaining coherent and recognisable.

The concept “Ideas take form” became the foundation of the identity. A system built from geometric shapes, symbolising how ideas evolve — from abstract thoughts to structured concepts and tangible outcomes. The shapes are modular and dynamic, allowing the identity to adapt across formats, platforms and audiences without losing its character.


A Digital Experience that Brings Ideas to Life

We designed and developed a new brand website (Launch 2026) as the foundation of the digital experience. Built to be modular and scalable, it allows content, campaigns and initiatives to live side by side within a clear structure. Navigation and information architecture were shaped to support both orientation and quick exploration.


To support campaigns and specific programmes, we created a series of no-code websites that extend the brand ecosystem without fragmenting it.

The result is a digital platform and visual language that supports making ideas and initiatives come to live quicker, which is very much the nature of Fonden for Entreprenørskab.