A personalized menopause app that provides evidence-based knowledge, practical tools and honest stories. Helping users track symptoms and spot patterns, so they can find out which measures have an effect.
Breaking the Menopause Taboo
Half of the population goes through menopause. One in three of these experience menopause symptoms that affect their life, yet it remains surrounded by taboos, myths and a lack of research and is often mistakenly confused with cancer. As an NGO that focuses on vulnerable issues and researches cancer together with the country's leading gynecologists, Kræftens Bekæmpelse wants to fundraise by sharing their knowledge and creating awareness about the topic.
Empowering People in Menopause
Based on the needs of the users, the challenges of the system and the brand, we have developed a stress-relieving and optimistic knowledge universe that gives people in menopause a solid basis to act from, equips them to open conversations and promotes their sense of calm, hope and control. The goal is to improve the quality of life for users and raise funds for research.