part of knowit

Nordic Talks

Nordic Council of Ministers
Brand Experience Design
Website Design
Morten Øhlenschlæger Andersen

Place branding doesn't have to mean painting a postcard image. The Nordic countries turned things upside down, by showing the Nordics in the World and not to the world.

The Nordics in the World

Instead of showing the fairytale wonders of the North, Nordisk Ministerråd (The Nordic Council of Ministers) decided to brand the Nordic values through Nordic Talks, a series of talks and podcasts where bright minds offer a fresh perspective on how we all can act for a more sustainable and socially just future.

They needed help bringing life to the concept, engaging people, shaping the experience and starting the important conversations across the globe and across a broad set of social content.

Inspire to Act. Act to Inspire.

The concept strives to let the people – the thinkers and doers who start the conversations - take centre stage in the experience. Always with a keen focus on engaging people to take action on sustainability issues in our everyday lives. Nordic Talks celebrates the uniqueness of different contributions by highlighting issues that can inspire everyone from gamers and tech-nerds to foodies and policymakers.

The concept is easily integrated into any region of the world, which is why it has been able to travel from Svalbard to Somaliland, and everywhere in between.

Meet Nordic Talks

We’ve helped brand Nordic Talks by giving a distinct and engaging visual profile, coming to life in visuals, animation, cover art and more. The design is implemented across a wide variety of platforms and media, including a new website, event design, a digital toolbox, as well as in Social Medias like Instagram and Spotify.

Meet Nordic Talks on:

Transform Awards

Nordic Talks won two Transform Awards: Gold in the category Best Place or Nation Brand and silver for Best Creative Strategy.


Lead Agency: PR & Communications
The Lake: Audio and Music
FFW: Web development

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