Nordic Talks

How do you design a place brand, that does more than just glorify?

Get in touch:
Morten Øhlenschlæger Andersen
Client Design Lead & Operations Director
moa@1508.dk
+45 6166 3812
Brand Experience DesignSustainability

Background

Nordisk Ministerråd (The Nordic Council of Ministers) has turned place branding upside down.

Instead of showing the fairytale wonders of the North, Nordisk Ministerråd decided to brand the Nordic values through Nordic Talks, a series of talks and podcasts where bright minds offer a fresh perspective on how we all can act for a more sustainable and socially just future.

Nordic Talks wants to show the Nordics in the World and not to the world.

Challenge

Nordisk Ministerråd needed help bringing life to the Nordic Talks concept. They needed help engaging people, shaping the experience and start the important conversations across the globe and across a broad set of social content.

Concept

The concept strives to let the people – the thinkers and doers who start the conversations - take centre stage in the experience. Always with a keen focus on engaging people to take action on sustainability issues in our everyday lives. Nordic Talks celebrates the uniqueness of different contributions by highlighting issues that can inspire everyone from gamers and tech-nerds to foodies and policymakers.

The concept is easy integrated into any region of the world, which is why it has been able to travel from Svalbard to Somaliland, and everywhere in between.

Media and platforms

We’ve helped brand Nordic Talks by giving a distinct and engaging visual profile, coming to life in visuals, animation, cover art and more. The design is implemented across a wide variety of platforms and media, including a new website, event design, a digital toolbox, as well as in Social Medias like Instagram and Spotify.

Results

So far, Nordic Talks has travelled to 44 countries and collaborated with 80 Nordic embassies and more than 200 partners in more than 60 events. And still counting...

Meet Nordic Talks on

Spotify
Instagram
Website

Credits

Lead Agency: PR & Communications
The Lake: Audio and Music
FFW: Web development