How do you create a meaningful Brand Transformation?

Get in touch:
Morten Øhlenschlæger Andersen
Client & Operations Director, Copenhagen
+45 6166 3812
Brand Experience DesignBusiness Transformation


TDC OpCo is now Nuuday. Nuuday is a family of strong brands, such as YouSee, Blockbuster, Fullrate, and Telmore, providing TV, broadband, network, and telecommunication services to the majority of Denmark. Nuuday wants to be at the forefront of providing technological services that matter to people and inspire our ways of working, decision making and believes. Nuuday wants to be a company of united good rebels that makes sense of technology and helps create an inspirational progressive culture. That's bold, that's meaningful, and that calls for an ambitious and bold solution.

Bold Strategy

Nuuday is

‘Good Rebels United’

A homage to daring and risk-taking, but always with a grounded and sincere purpose to do good in the world. The philosophy is both a strategic and cultural direction, but even more so, a challenge given to Nuuday themselves. The design needs to support this challenge – to be honest, rebellious and to bring people together in the pursuit of a greater purpose.


The rising sun

– every day is a nuu' day

A great concept has the ability to embrace and catalyse solutions and possibilities. To hit the right note, you need something intriguing. Bravery and Rebellion doesn't need aggression and chaos in order to thrive - on the contrary, it needs Comfort and Goodness. Our design concept takes great inspiration from the name: Nuuday – the new day. The feeling of waking up to a day that is going to be exciting and purposeful.


A customizable dynamic solution of Colors, Typography and Tags

A toolbox that inspires personal creation – in opposition to the generic rules and restraints that many corporate languages require. The design is created to develop, evolve and embrace the creation by the united good rebels.


The circle to rule 'em all

Our tag, typography and all other elements are created by the transforming sun, bringing unity and alignment to the otherwise rebellious and friendly expression. Nuuday's custom-made font Nuu Type has 9 weights to look just right in any situation. The colors support our friendly and open expression.

Award winning

Red Dot Award

The Nuuday brand transformation won a Red Dot Award in 2020. The award is given for high design quality and creative performance. The project won a Red Dot Award in the category Brands and Communication Design.


Try out the tag generator and draw your own tags in the field below. Enjoy!