Client
Sector
What we did
- Biomimicry
- Brand Experience Design
- Core Narrative
- Design
To tell the story of an investment fund, who only invests in companies that work within planetary boundaries, making it green would never cut it. We had to align with nature.
Planetary at a Glance
Planetary invests in companies that foster long-term business models within planetary boundaries. They operate as an evergreen fund, investing patient capital within agriculture, food and biodiversity, and aim to provide a fair financial return. Their ambition is clear: To reconnect with nature and life on the planet, to redefine what value is, and to inspire and contribute to a holistic restructuring of our economic systems.
Our humble contribution to this voyage was to help them tell this story through a new brand experience and a core narrative, that resonated with the founders and community around planetary, as well as future investors and companies buying into this journey.
The Story is in the Soil
All elements of the design and the copy has its beginning in the soil, with its rich system of sprouts and roots and activity right beneath our feet.
From typography, colours and animations to the fifth element, and from core narrative to values and purpose.