Stray
Sustainable finance
Brand Experience Design
Core Narrative
Website Design
Stray is a New York-based investment fund backing regenerative economic models. By deploying financial and infrastructure resources, it supports pathfinders in reshaping ideas of economy and value.
An Invitation to Stray
Stray sought a vivid, engaging identity and a website as the central touchpoint of their ecosystem, one that preserves their whimsical and inclusive spirit while expressing their ambitious vision.
We helped translate their playful collage world into an interactive storybook site that presents their theory of change, showcases concrete initiatives, and offers access to an ecosystem where Stray and likeminded partners connect, inviting others to stray in union.