Combining proud heritage and tradition with modernization and new markets in a complete rebranding doesn’t have to feel like a compromise.
New Name, New Identity
Maskinmesterskolen København (MSK) was on the cusp of changing their name to Teknika – Copenhagen College of Technology Management and Marine Engineering, when they engaged us.
A bold name change needed a bold new identity to tell their story. We helped them unite the technical subject matter of their education with the organic values they aspire to represent, reflecting a modern blend of technology and sustainability.
Engaging both Students and Stakeholders
From brand workshops to continuous prototype testing, we worked with both internal stakeholders as well as young students at the school. This gave us a variety of voices on what was attractive, what was credible and what tradition meant in the world of technology management and marine engineering.
New Website
Working with a new identity, for us it is a privilege to have the opportunity to make it come to life in a new website. An immediate test as well as opportunity to engage with the new identity and all its possibilities.
We developed Teknika’s new website in Contenful, a headless CMS allowing us to cherry-pick the required technology stack.