There is no doubt that AI capability will be a key feature of many products in the future. But does this impact the way we design products? And how can we avoid designing for AI's sake, but design with (the right) intent?

In this session, you will learn how non-technical professionals like designers, product owners and creative leads can spot AI opportunities early in the product design process and get inspired to develop and validate AI concepts from business, user-centered and technical perspectives. You will also get practical tips on how to use AI responsibly, along with examples of useful methods, tools, and real-life cases.