Art in Love with Design and Technology


Most people know the sensation you get from experiencing art. It might be goosebumps. Maybe it’s joy, anxiety or maybe you simply feel puzzled. Anyhow, experiencing art is an 95% emotional and only 5% cognitive experience. So how do you capture this experience on a website – and at the same time find easy solutions to all the tasks a corporate website needs to meet?

SMK (National Gallery of Denmark) gave us this challenge, and we have now been working together to solve this task for a few months. This Morgenbooster Special was held at the beautiful SMK, when we launched the new You meet Jonas Heide, Head of Digital at SMK, Tore Rosbo, Creative Director at 1508, and Per Jackson, Lead Creative Technologist, who shared insights on the collaboration process and presented the new website.

See and download slides from this Morgenbooster here:


Jonas Heide Smith

Head of digital at SMK


Tore Rosbo

Creative Director


Per Jackson

Lead Creative Technologist