morgenbooster
Beyond Greenwashing: Unlocking sustainability literacy
Greenwashing is more than misleading marketing - it’s a symptom of deeper systemic failure.
It reflects shallow commitments, vague definitions, and a reluctance to change.
At 1508, we believe change starts with honesty. That means challenging surface-level narratives and asking what a livable and desirable future will look like and what is requires from us.
Through a systemic lens, Tanja Gotthardsen will highlight how policy, and particularly anti-greenwashing legislation, may provide a powerful leverage point for change - especially if rooted in earth system science, post-growth economics, and distributive justice. Expect practical insights, policy nerdiness, and recommendations for improving sustainability literacy across sectors.
Experience designer, Marina Almanstötter will reflect on the ethical tensions within visual and brand design. Tracing the history of branding as a tool of capitalism, she’s asking: can there be ethical branding under the current paradigm? And what happens when designers shift from service providers to advocates for non-human and excluded stakeholders?
Together, Tanja and Marina will explore how legislation, design ethics, and collective sustainability literacy can guide us towards systemic change and move us beyond greenwashing towards meaningful impact.