Brand strategy in a complex world

The world is growing more complex - and so must our way of thinking about brand. At 1508, brand design has always been at the heart of our work. It still is. But the questions we ask - ourselves, each other, the world - need to be ever more intentional if they're going to hold up in a reality with more layers and more interdependencies than before.

In this Morgenbooster, we dive into how a systems thinking mindset and a strong commitment to designing with intent shape our work with brand strategy - and why it's becoming essential for building brands that can navigate complexity.