Building a Brand New Club Matas Experience



Wilders Plads 13A
1403 København

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With roughly 1.5 million members, Club Matas is the largest customer loyalty club in Denmark. Together with Matas we wanted to rethink the reward program while accommodating the needs of both low and high tier members, and then shoehorn everything into an ambitious all new app.

Club Matas’ strategy is to be recognized as the leading loyalty program in Denmark with clear value creation for both members, the market and Matas. Instead of a traditional pure earn-and-burn approach which many loyalty programs are built around, Club Matas wanted to offer more that just a transactional relationship. The focus became about the relationship with the members.

Join this Morgenbooster together with Louise Rahbek Buch from Matas and Mikkel Køster from 1508 to get an insight view into the process of rebuilding the reward program as they share some of the insights that have led to a redefined focus on customer loyalty towards customer relations and present the brand new Club Matas.

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