Business Design: A Category on the Rise?
Wilders Plads 13A
User centricity, hypothesising and prototyping. These are some of the core principles of Design Thinking. By empathising with a group of people, these principles promise to reduce uncertainty about what problems to solve for whom and how.
A promise that has caught the interest of a wider audience than the usual endorsers in the field of design (e.g. user researchers, concept developers, product or service designers, etc.).
Most recently, we’ve seen company leaders and managers take up interest in the field, which has led to the uprise of Business Design - a branch of Design Thinking, that challenges traditional ways of running a business.
But which parts of running a business can actually benefit from this alternative mindset and how?
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