Craft + Digitalization + Startup = Business...?

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How do you create a startup in a business that hasn't even seen the light of digitalization? And what happens when you try to combine modern days' fashion with classic craftsmanship? And can you build a purely digital fashion-brand and does a market exist in the intersection between Burda and Vibskov?

Line Rix is co-founder of 1508. She is also an entrepreneur and a passionate design soul. Throughout the last two years, she has been behind the establishment of the startup Kit Couture, that develops handcraft-kits within knitting and embroidery.

The products are sold through a digital platform with accompanying digital services - and social channels along with engaged ambassadors as pullers. Kit Couture is also 1508's sister company - and therefore part of our small laboratorium for digital experiments.

At this Morgenbooster, Line Rix shared her experiences with establishing a startup in an anti-digital line of business. Louise Klinker talked about a 5-day sprint that has been created to find the next digital actions, that is going to make knitting something everyone can start on and have success with.