What is menopause? And why would Kræftens Bekæmpelse (Denmark’s cancer association) care about it? At 1508, we have been working with Kræftens Bekæmpelse on the user experience, design, and development of an app devoted to helping everyone going through menopause (so, half of us). The app acts as a handy menopause kit, providing you with personalized, trustworthy information about menopause and tools for you to get an overview of your unique menopause experience that can work as a foundation for taking action.

In this Morgenbooster, we will share our process in designing with empathy – an essential element of the 1508 DNA. We asked: What are people in menopause experiencing? In what systems does menopause exist, and where within those systems could (and should) we intervene? How do we approach a taboo topic? And; How do we visually design and structure a digital experience for a target audience going through a stressful transition with an energy level at around zero.

Equally important to understanding our target audience was understanding the mother brand - Kræftens Bekæmpelse – to find out how we could create a sub-brand and an app design that fit under their umbrella.

In addition to this case study, we’ll share the way we employ systems thinking to our digital products. In other words, what might this app mean for the world around us, and what are the ways it could change the lives of the people who use it? You’ll leave with a better understanding of both what menopause entails and of how to design for a sensitive topic, as well as a vulnerable group.