Get a sneak-peak into how to apply futures thinking to your design processes to help create reactive and proactive brands, businesses, and products.

If there’s one thing that we know with certainty about predicting the future, it is that whatever you predict, is highly unlikely to happen. Thankfully for us (and for the quality of this Morgenbooster), forecasting is not about predicting at all – it is rather about carefully weighing a band of evidence and lines of possibilities against one another, to help determine possible, probable, plausible, and preferable outcomes. Roads amongst which many opportunities lie for the design of our brands, businesses, and products.  

Different ways of thinking facilitate different strategies for innovation. Combining futures thinking with design thinking allows us to not only ask what the user wants (solved) today, but also allows us to hypothesize on what the user might want (solved) in a possible tomorrow. 

How do we create the future of digital innovation?

We are fortunate enough to have a guest speaker from DSB Digital Innovation Lab join this Morgenbooster. DSB Labs experiments with an approach to scout for and develop innovation by bridging futures thinking and strategic innovation to create valuable products and services for today's users. The method also holds the potential of serving future users and their needs.

DSB Labs applies methods from strategic foresight, design thinking, innovation processes and UX together with an explorers mindset to navigate the territory of Futures & Innovation.

Key learning points

During this Morgenbooster, we will introduce you to the dynamics of change, help you understand how change might impact your business and your customers, and give an introduction on how to create testable, human-centric assumptions about possible futures. 

You will also get a first hand look at the proces, tools and biggest learnings of DSB Labs' first case execution.

Especially relevant for

This Morgenbooster is especially relevant for innovation managers, strategic planners, decision makers, business developers, and anyone else who is interested in shaping and being shaped by what’s to come.