What can strategists and design thinkers learn from each other?

As a strategic design agency, we are curious about how design thinking can be used not just to develop good products, but also make products good business.

Luckily, we have spent more than 20 years working with clients from many different industries to realise the strategic goals and ambitions of their businesses by designing good products and services.

Based on this experience, we have developed a framework that combines strategy with a design thinker's approach to execution. We call it Dynamic Roadmap and for the last year we have applied it to many of our bold clients' projects. It is these insights we are going to share with you, discussing what we've learned from our clients about merging strategy and design thinking.

This Morgenbooster is especially relevant if you are in charge of innovation, strategy, business development, design or UX.