From Design Thinking to Design Doing
Wilders Plads 13A
Customer Research & Insights
A new and ever-changing world calls for a new and agile mindset. At 1508 we strongly believe that the mindset called upon is design thinking.
In this Morgenbooster, our UX and Strategy Director, Louise Klinker, will introduce you to design thinking and how we use it in 1508. In fact, she’ll challenge and twist that, as the mindset is much more about doing than thinking.
Forget about strategizing for ages in an ivory tower. You need strategic direction, but the truth is seldom found in board- or meeting rooms. You simply cannot just think and plan your way to successful digital products and services.
Instead, get out of the building, immerse yourself, ask questions, have empathy, perform experiments, build prototypes, test prototypes, fail fast, make a new prototype, make iterations, finetune…