How small signs of behavioral change influence businesses dramatically.

Hidden disruption is typically a result of behavioral changes among people: Things we start doing, things we stop doing, things we do differently than before, things we do now instead of what we did before. It happens without anybody noticing it as small seemingly inferior changes and signals.

While everybody focuses on classic technological disruption the likeliness of being hit by hidden disruption is by far greater and more dramatic. hidden disruption hits all businesses and industries whether it is about consumers, business customers, employees or citizens.

In this Morning Booster Eva Steensig, business sociologist and author of the hidden disruption white paper, will enable you to see the changes in time and hereby become winners instead of victims of hidden disruption.

This event will be held in English.