Principles of Game Design in Real-Life Solutions



Wilders Plads 13A

1403 København

Product Design

Join us to expand your perspective on gamification in real-life solutions and explore how design principles of gaming experiences can level up your UX skills.

We are no strangers to using the term gamification, when applying playful tweaks, rewards, and elements of competition to our designs and solutions. But looking beyond the tip of the iceberg may reveal that we have much more to learn by analyzing the tools and principles used to design gaming experiences. While we may already apply this practice to some extent, either consciously or intuitively, dissecting the nuances of gamification could inspire the way we think about digital experiences.

Kristian Ohm

Head of Business Design, Copenhagen