Will websites disappear in an AI-driven future?
The short answer is no. But the way we use them is changing.

As technologies, behaviours and expectations shift, the website is entering a new era. We are moving from static destinations to dynamic ecosystems, where people navigate across devices, assistants, channels and contexts.

To understand what websites will become, we need to understand the people who will use them: their values, their mental models and the emerging patterns shaping how they move through the world.

In this Morgenbooster, we explore what happens when we design websites for a future shaped by new needs and new journeys. We look at how user behaviour is evolving, how trust and belonging are created in digital spaces, and how organisations can design with greater adaptability, clarity and purpose.

We will dive into changing search behaviour and GEO (Generative Engine Optimisation) as the new discipline of optimising content for AI models and show why success is shifting from clicks to citations.

We introduce the idea of a two-layered website:

• A human layer that creates meaning, connection and real experience

• A machine layer that ensures information can be understood, used and verified by digital assistants

So, join us for the Morgenbooster to explore:

• How shifting values and expectations redefine the role of websites

• What future user journeys look like when interfaces become more fluid

• How organisations can prepare for new interaction patterns

• Why clarity, coherence, and trust matters more than ever

• How structuring information and content (GEO) can strengthen your digital presence

• Practical examples of GEO strategies