Trust as a Design Material – a Foundation for Persuasive Design



Wilders Plads 13A
1403 København

Customer Research & Insights

Great products build on great relationships. Great relationships are built on trust. Trust is what allows our customers to make decisions. For every experience we deliver, trust is an integral part of every interaction we design.

In this Morgenbooster, Louise Vittrup will explore perspectives in trust and persuasive strategies throughout the design process. How can we work with the grain of trust in order to create more engaging experiences, deepen our relationship with our customers and increase conversion?

Louise Vittrup Christensen

Senior User Experience Designer and Strategist