Most successful new products and services originate from strong insights. Insights are truths about what we desire turned into an opportunity that we would have never been able to express ourselves if asked directly.
In this Morgenbooster Cecilie Goodley Dannisøe and Mikkel Køster will talk about their experiences and perspectives on working with insights and the value they can offer in your work. In order to uncover insights we need to go beyond designing for average and truly understand how humans act, feel and behave. Designing great experiences require us to look for those nuances, otherwise, we might miss the hidden gems entirely.
Cecilie and Mikkel will take you through how we define and work with insights at 1508, and why they believe insights are a strong differentiator in creating new and truly valuable experiences. We will draw on examples from advertising, psychology, stand-up, memes and our own cases and experiences - as great insights can be found in many places.
We will also share a few methods on how to get started working with insights and turning them into opportunities that could lead to a higher innovation potential.